"Ménage à Trois" Wines
When working on a commercial, it is important to understand both the product and its place in the market. We took this responsibility seriously as we rigorously analyzed our partners’ products as well as the others in the market. We commit to same rigorous process should any luxury car manufacturers wish to partner with us and send us their products as well as other comparisons in the market to better draw inspiration from.
Ménage à Trois’ logo is inspired by the Rorschach test and they wanted to elaborate on this concept for the commercial. For each wine, we created a kaleidoscope based on its attributes and tasting notes. Open a bottle of your favorite vintage, sit back, and hit play. Cheers!
Red Blend. Styleframes.
Gold. Styleframes.
Silk. Styleframes.
Packshot. Styleframes.
Animation process. Research.
Director's cut.
Credits:
Agency: 9Rooftops
Creative Directors: Michael Dunn, Jason Ferguson, Matt Nadler
Executive Producer: Matt Gemmill
LUMBRE:
Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
Account Manager: Jeff Keisel
Art Director: Adriana Campos
Lead animation: Julián Cooke, José Cambariere
VFX artist: Martín Peralta
Animation: Ignacio Farias Sunier
2D Dancers animation: Anfibio
OST: Felipe Encabo
